Digital TV News: Microsoft Advertising

Telly’s free 55” 4K dual-screen TVs begin shipping
Jul 13, 2023 – Telly has begun shipping its 55" 4K dual-screen TV sets to consumers, and has announced product, data, and ad partnerships with Harman Kardon, LiveOne, Magnite, Microsoft, Nielsen, and Spotify.
News categories: Telly, Ilya Pozin, Bob Ivins, Michael Barrett, Advertising, Digital TV, Smart TV, USA

Addressable TV now a $56bn industry
Jun 26, 2023 – A report published by Ampere Analysis, with Finecast and Microsoft Advertising, finds that the global addressable TV sector is now a $56bn industry. This is set to rise to $87bn by 2027.
News categories: Finecast, Ampere Analysis, Microsoft Advertising, Kristian Claxton, Richard Broughton, Dave Osborn, Advertising, Digital TV, Market Research, Worldwide

Channel 4 adds Xandr to its digital ad-buying suite
Mar 16, 2023 – Channel 4 will be the first UK broadcaster to offer brands the option of using the automated ad buying platform Xandr having added it to its suite of demand side platforms.
News categories: Channel 4, Xandr, Fatima Dowlet, Adam Lynch, Melinda Clow, Advertising, Digital TV, UK

Microsoft Mediaroom Unveils Next-Generation Advertising Platform for IPTV Services
Sep 12, 2008 – Microsoft (Nasdaq: MSFT) has unveiled the Microsoft Mediaroom Advertising Platform at IBC2008. The offering lets IPTV service providers deploying Microsoft Mediaroom offer targeted, measurable and interactive advertising spots all from one platform.
News categories: Microsoft, Mediabrands, Enrique Rodriguez, Nick Brien, Broadband, Content Distribution, IBC2023, IPTV, Middleware